On April 29, 2026, Starbreeze confirmed that it is making a second PAYDAY game on Roblox through a new partnership with Gamefam, with a target launch later this year. The move follows the strong performance of Notoriety: A PAYDAY Experience, which Starbreeze says has surpassed 400 million visits and holds a 92% player approval rating. Just as importantly, the announcement fits Starbreeze’s broader stated strategy of using PAYDAY as a platform that can expand across PC, console, VR, Roblox, and screen adaptations rather than relying on a single product alone.
Starbreeze Second Roblox Game: What the Announcement Says and Launch Window
The official announcement is straightforward on the core facts and cautious on everything else. Starbreeze said the new Roblox title is in development, is being made with Gamefam, and is scheduled to launch later in 2026. It also described the project as a “distinct new entry point” into the PAYDAY universe and said more details will be shared ahead of launch.
What Starbreeze did not announce was a title, a precise release date, a gameplay breakdown, or confirmed monetization details. The company also framed Roblox as strategically important because the platform “now has 145 million DAU,” a claim that lines up directionally with Roblox’s own most recent filings showing 127 million average daily active users in 2025 and more than 144 million DAUs by Q4 2025.
Starbreeze Partners with Gamefam for a New PAYDAY Game on Roblox
The best way to read this partnership is as a scale-up, not a side project. Starbreeze said Gamefam gives it the expertise to build something new that can live “alongside” Notoriety rather than replace it, while Gamefam said the new experience is being designed to feel native to Roblox and welcoming both to existing PAYDAY fans and to first-time players.
That matters because Roblox success is not just about porting familiar mechanics; it usually depends on platform-native pacing, social loops, update cadence, and monetization design. Starbreeze’s own release emphasizes Gamefam’s depth here, citing a portfolio of more than 50 games, more than 37 billion gameplay sessions to date, and 16 million daily gameplay sessions across Roblox, Fortnite, and other platforms.
What is Notoriety: a PAYDAY Experience on Roblox (first Game Overview)
Notoriety is the existing officially sanctioned PAYDAY experience on Roblox, developed by Moonstone Games. When Starbreeze formally relaunched it in December 2024, the company said the game had reimagined PAYDAY-style cooperative heisting for Roblox with authentic PAYDAY assets, characters, and heists for the first time. Starbreeze also described Notoriety as one of Roblox’s most engaging cooperative FPS games and said it had carved out a niche by blending stealth, strategy, and action. Roblox’s own experience page describes it as a fast-paced first-person co-op shooter, which helps explain why it resonated so strongly with players looking for something closer to a full heist game than a casual sandbox crime experience.
Notoriety Roblox Stats: 400 Million Visits and 92% Player Approval Explained
The numbers attached to Notoriety are the clearest reason Starbreeze is returning to Roblox with a second PAYDAY project. In December 2024, Starbreeze said the game had over 227 million visits. By April 2026, the company said it had surpassed 400 million visits and reached a 92% player approval rating. Even without over-interpreting those metrics, the message is obvious: Notoriety is not a niche experiment anymore. It has both major reach and a favorable response from players, which makes it a credible proof point for franchise expansion. In practical terms, Starbreeze now has evidence that PAYDAY can attract large audiences on Roblox without cannibalizing the mainline PC and console audience that the company continues to support elsewhere.
New PAYDAY Roblox Game vs Notoriety: What Will Be Different
Only a few differences are confirmed today, but they are meaningful. First, the new game is being developed with Gamefam, while Notoriety was built by Moonstone Games under license. Second, Starbreeze explicitly says the new project is a separate experience that will sit alongside Notoriety, not replace it. Third, Gamefam says the goal is to make something that feels native to Roblox and functions as a fresh entry point into the PAYDAY universe. What remains unknown is everything below that level: heist count, art direction, progression systems, stealth-versus-loud balance, update cadence, and whether the game will skew more arcade-like or more simulation-heavy than Notoriety. For now, the confirmed difference is structural and strategic rather than mechanical.
When is the Second PAYDAY Roblox Game Coming Out (release Date Expectations)
The only confirmed release window is “later this year,” which, based on the April 29, 2026 announcement date, points to a currently intended 2026 launch. That is the clearest answer available right now. There is no official day, month, or quarter, and Starbreeze has not published a public test schedule. The company’s wording also leaves room for a standard staged marketing rollout: more details first, then a formal reveal of the experience itself closer to release. In other words, expectations should stay disciplined. The game is confirmed, the partner is confirmed, and the target window is confirmed; the exact date is not.
Who is Gamefam and What Roblox Games Has Gamefam Worked on Before
Gamefam is one of the most established specialist studios in branded and large-scale Roblox development. On its official site, the company says it was established in 2019 as the first professional Roblox developer and has grown into the largest immersive gaming and media company in its category, with more than 37 billion lifetime visits and 16 million average daily visits across a portfolio of 50-plus live-operated games.
Gamefam’s own materials highlight a lineup that includes Sonic Speed Simulator, FIFA Super Soccer, and Barbie DreamHouse Tycoon, among many others, and its Sonic Speed Simulator case study says that title alone has crossed 1.2 billion gameplay sessions. That track record is a major reason Starbreeze appears to view Gamefam as the right partner for a second Roblox-scale PAYDAY push.
Why Starbreeze is Investing in Roblox: Strategy for Gen Z and Gen Alpha Players
Starbreeze has been unusually explicit about the logic here. In the new announcement, the company says Roblox continues to grow in importance as a way to connect with its existing PAYDAY fan base and build all-new fans. In its full-year 2025 report, Starbreeze went further, saying Notoriety gives the company “valuable insight” into creator-driven ecosystems and how the next generation of players engage with brands, platforms, and communities.
That view also matches Roblox’s own public positioning. Roblox has described itself as an essential channel for brands that want to reach Gen Z and Gen Alpha in immersive environments, and its 2025 annual report shows the platform operating at enormous scale, with 127 million average DAUs in 2025, more than 144 million DAUs by Q4 2025, and a creator economy that paid out more than $1.5 billion that year.
How Starbreeze Makes Money from Roblox Games (licensing and Revenue Model Basics)
Starbreeze has not disclosed the commercial terms of the Gamefam deal, so any precise revenue split would be speculation. What is public is the structure around PAYDAY franchise expansion. Notoriety was developed by Moonstone Games under license, and Starbreeze has used similarly partner-led structures elsewhere in 2026, including a licensing partnership for PAYDAY: Aces High and a screen-adaptation deal where it retains ownership of the PAYDAY IP.
On the Roblox side, the platform’s official creator documentation shows that licensed experiences can operate under IP-holder-set conditions and revenue sharing, while creators can monetize through passes, subscriptions, engagement-based payouts, and then convert eligible earned Robux into cash through DevEx. The most grounded takeaway is this: Starbreeze appears to be monetizing Roblox through IP licensing and partner-led revenue sharing layered on top of Roblox’s standard free-to-play monetization systems, not through a traditional boxed-sale model.
PAYDAY Franchise Expansion: Roblox Game, PAYDAY 3, and Other Spin-Offs in 2026
The new Roblox game is part of a much wider PAYDAY expansion cycle. Starbreeze’s full-year 2025 report said the company is treating PAYDAY as its platform for growth, and the release calendar backs that up. PAYDAY 3 continued receiving updates and paid content in 2026, with a January DLC heist launch and an April roadmap update covering May through July.
Outside the core game, Starbreeze announced a VR title, PAYDAY: Aces High, developed by Fast Travel Games and due in 2026; a film and television adaptation partnership with VICE Studios; and a co-op PAYDAY mode inside PUBG: Battlegrounds that PUBG’s official 2026 roadmap says is a full heist mode built around planning, role division, and stealth. Starbreeze says the PAYDAY franchise has now engaged more than 50 million players and generated more than $400 million in lifetime gross revenue, which helps explain why the company is stretching the IP across so many formats at once.
Is the New PAYDAY Roblox Game Free-to-Play (what Roblox Players Should Expect)
There is no official pricing confirmation yet. Still, the most evidence-based expectation is that the new experience will follow Roblox’s standard low-friction access model. Starbreeze’s own PAYDAY Experiences page says Notoriety is free on Roblox, and Roblox’s official creator documentation shows that experiences are commonly monetized through passes, subscriptions, and engagement-based systems rather than an upfront purchase price. That does not prove the new PAYDAY Roblox title will be free-to-play, but it does make that outcome more likely than a premium-priced entry model. Until Starbreeze or Gamefam publishes the experience page or monetization plan, the safest wording is that players should expect Roblox-style optional spending, not confirmed up-front pricing.
How to Play Notoriety: a PAYDAY Experience on Roblox (where to Find It)
The cleanest official path is through the PAYDAY Experiences page on the PAYDAY website. Starbreeze labels Notoriety there as an officially sanctioned PAYDAY experience and provides a direct Play Now link to Roblox. The Roblox experience page itself is listed as “Notoriety: A PAYDAY Experience” by Moonstone Games, so searching that exact title inside Roblox should also lead to the correct page. For players who want the official version and want to avoid fan copies, the safest method is to start from the PAYDAY site and follow the official link out to Roblox.
Best Roblox Heist Games Like PAYDAY: Why Notoriety Became Popular
Notoriety became popular because it translated the core PAYDAY fantasy into a Roblox-native format without stripping away what made PAYDAY appealing in the first place. Starbreeze describes it as a cooperative FPS heist experience built around stealth, strategy, and action, and Roblox’s own listing frames it as a fast-paced first-person co-op shooter. That formula matters. On a platform crowded with broad social games, obbies, and sandbox crime titles, Notoriety offered a clearer heist identity: planning, teamwork, escalation, and replay value.
The official licensing deal in late 2024 then pushed the concept further by adding authentic PAYDAY assets, characters, and heists. Combined with a long-running community and massive traffic numbers, that made Notoriety the obvious proof-of-concept for a second PAYDAY game on Roblox.
Starbreeze Roblox Roadmap: What to Watch for Before Launch (trailers, Testing, Updates)
The confirmed roadmap item is simple: Starbreeze says more details will be announced ahead of launch. The most practical signals to watch are therefore the company’s own update channels: the main Starbreeze news page, the PAYDAY official site and news feed, Gamefam’s official channels, and the appearance of an eventual Roblox experience listing.
If Starbreeze follows the pattern it is already using across PAYDAY 3, PAYDAY: Aces High, and other franchise announcements, the likely pre-launch sequence will be a title reveal, first media assets such as screenshots or a trailer, and then clearer information on play style and availability. None of that sequence is formally confirmed yet, but those are the most reasonable markers because Starbreeze has already said the current information set is incomplete and that additional details are still coming before release.
Starbreeze Stock Reaction to Roblox News: Why the Market Moved (investor Context)
The early market reaction was strong. Swedish market coverage summarized by Omni Ekonomi said Starbreeze shares initially jumped about 18% on the announcement and finished the day up close to 11%. While markets move for multiple reasons, the most defensible interpretation is that investors read the Roblox news as evidence that management is executing on the company’s already stated PAYDAY-first strategy.
In its full-year 2025 report, Starbreeze said 2026 is about moving “from promises to progress,” described PAYDAY as its platform for growth, and argued that the franchise should be understood as a portfolio of complementary experiences rather than a single product. A second Roblox game with a proven specialist partner fits that thesis almost perfectly, which helps explain why the announcement was received as strategically meaningful rather than merely promotional.
Frequently Asked Questions (FAQs)
- Has Starbreeze officially confirmed a second PAYDAY game on Roblox?
Yes. Starbreeze announced on April 29, 2026 that it is partnering with Gamefam to develop a new PAYDAY game on Roblox and said the title is targeting launch later this year. - Who is developing the new PAYDAY Roblox game?
The new project is being developed through a partnership between Starbreeze and Gamefam. That makes it separate from Notoriety, which Starbreeze says was developed by Moonstone Games under license. - Is Notoriety being replaced or shut down?
Nothing announced so far suggests that. Starbreeze said the new Gamefam project is meant to sit alongside what Moonstone created with Notoriety, and the official PAYDAY site still lists Notoriety as a live, sanctioned PAYDAY experience on Roblox. - When will the second PAYDAY Roblox game release?
The only official timing is “later this year,” which currently means a 2026 target window. No exact release date has been announced. - Will the new PAYDAY Roblox game be free-to-play?
That has not been confirmed. However, the existing official PAYDAY Roblox experience is described as free on the PAYDAY site, and Roblox’s standard monetization tools revolve around optional purchases such as passes and subscriptions. - Why did Starbreeze choose Gamefam?
Starbreeze’s announcement points to Gamefam’s Roblox operating experience, scale, and portfolio. Gamefam says it has more than 50 live-operated games and over 37 billion lifetime visits across its portfolio. - Why is Roblox strategically important to Starbreeze now?
Starbreeze says Roblox is a key place to reach both existing PAYDAY fans and new players, while its annual reporting says Notoriety gives it insight into creator-driven ecosystems and next-generation player behavior. Roblox’s own filings and communications also show the platform has huge scale and a strong focus on Gen Z and Gen Alpha audiences. - What else is happening with the PAYDAY franchise in 2026?
Starbreeze is continuing PAYDAY 3 updates, building PAYDAY: Aces High for VR, pursuing screen adaptations with VICE Studios, and expanding the franchise into PUBG through a heist mode. - Where can players find Notoriety right now?
The official PAYDAY Experiences page links directly to Notoriety on Roblox, and Roblox also lists the experience under the title “Notoriety: A PAYDAY Experience” by Moonstone Games. - Did Starbreeze stock react to the announcement?
Yes. Omni Ekonomi reported that Starbreeze shares jumped sharply on the news, rising initially around 18% and closing near 11% higher on the day.
Conclusion
The confirmed picture is strong even if many product details are still missing. Starbreeze has committed to a second PAYDAY game on Roblox, chosen a specialist partner with serious platform experience, and timed the move after Notoriety proved there is large-scale demand for PAYDAY-style heisting on Roblox.
The company has not yet revealed the new game’s title, exact release date, or monetization plan, but the strategic direction is clear: PAYDAY is being expanded as a multi-format franchise, and Roblox is now a central part of that expansion rather than a one-off experiment. As of April 30, 2026, the safest conclusion is that the second PAYDAY Roblox game is real, planned for 2026, and designed to broaden the franchise’s reach without replacing Notoriety.
Sources and Citations
- Starbreeze press release “Starbreeze Partners with Gamefam to Expand PAYDAY Franchise with Second Game on Roblox” primary source for announcement Gamefam partnership Roblox audience framing Notoriety metrics and franchise strategy
https://www.starbreeze.com/news/payday-gamefam-roblox/ - Starbreeze press release “Notoriety Relaunches on Roblox as an Official PAYDAY Experience” primary source for Notoriety relaunch Moonstone role visit benchmark and stealth strategy action positioning
https://www.starbreeze.com/news/notoriety-relaunches-on-roblox-as-an-official-payday-experience/ - Starbreeze investor release “Full Year 2025” primary source for PAYDAY first strategy 2026 priorities revenue mix platform expansion and PAYDAY 3 direction
https://corporate.starbreeze.com/en/press/press-releases/starbreeze-ab-publ-full-year-2025/ - PAYDAY official site “PAYDAY Experiences” and PAYDAY 3 news pages for Notoriety official play link free Roblox positioning and 2026 update cadence
https://www.paydaythegame.com/experiences/ - Gamefam official About Games and Sonic Speed Simulator case study pages for Gamefam background portfolio scale and previous Roblox work
https://gamefam.com/ - Roblox annual report and official creator documentation for platform scale creator payouts passes subscriptions engagement payouts and DevEx
https://ir.roblox.com/financials/default.aspx - Roblox creator documentation for passes subscriptions monetization and creator payout tools
https://create.roblox.com/docs/production/monetization - Roblox official newsroom posts for Gen Z Gen Alpha engagement and broader brand activity on Roblox
https://about.roblox.com/newsroom - Starbreeze and PUBG official materials for broader 2026 PAYDAY expansion into VR screen adaptations and co op PAYDAY mode inside PUBG
https://www.starbreeze.com/news/ - GameDeveloper secondary coverage for market context and public framing of the Roblox PAYDAY announcement
https://www.gamedeveloper.com/business/starbreeze-to-develop-a-second-payday-experience-in-roblox - Omni Ekonomi secondary coverage for market context and stock reaction
https://omniekonomi.se/
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